KTM Statistics By Products, Country, Unit Sales And Revenue

Introduction

KTM Statistics: KTM is a bicycle, motorcycle, and bicycle brand that Indian producers Bajaj Auto and Austrian producer Pierer Mobilirt AG also own. Today, Pierer Mobility AG is known as the manufacturer and producer of KTM-branded motorbikes; however, KTM Fahrrad AG manages to be the producer of KTM-branded bicycles. KTM is well known for off-road motorbikes like Supermoto, motocross, etc. KTM is an Australian company.

It was established in 1934 as Kronreif & Trunkenpolz Mattighofen. We shall shed more light on “KTM Statistics” through this article.

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• KTM has a storied history of success in motorsports, having earned over 260 world championship titles by the end of 2016.
• Since 1974, KTM has dominated, winning 96 world championships in categories such as MXGP, MX1, and MX2. Since 1990, it has also claimed 114 world titles in categories such as E1, E2, E3, and Super Enduro.
• Starting in 2003, KTM ventured into off-road motorcycle competitions, winning 37 cross-country rally championships and securing 15 FIM Cross-Country Rallies world titles since then.
• In January 2024, KTM’s overall sales, including exports and domestic sales, grew by 11.34% compared to the previous month.
• Between 2012 and 2016, KTM was the largest motorcycle manufacturer in Europe. It is also a leading global manufacturer of off-road motorcycles, selling 203,423 vehicles worldwide in 2016 alone.
• By 1980, KTM had expanded to nearly 700 employees and generated revenues of 750 million Schilling (approximately USD 54.5 million), with international sales contributing 76% of its total revenue.
• In January 2024, KTM achieved significant sales growth in its domestic market, selling a total of 5,755 units.
• KTM Statistics states that Research & Development employed approximately 1,300 individuals, constituting 21% of the total workforce.

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Products of KTM

• KTM is well-known for producing high-quality motorcycles that are prized for their performance and durability.
• The company caters to a wide range of riders, from off-road enthusiasts to casual weekend riders looking for adventure. KTM offers three main types of motorcycles:

Motocross

• KTM’s Motocross line is designed for riders who enjoy off-road challenges.
• These lightweight bikes maintain power and speed across various terrains, such as dirt, mud, and sand. The lineup includes SX models (50, 65, 85, 105, 125, and 150cc) and SX-F models (250, 350, and 450cc).

Enduro

• Enduro motorcycles are built for long-distance journeys in rugged terrain.
• They prioritize comfort with wide seats and suspension that absorbs bumps.
• Enduro bikes feature powerful engines designed for durability and long rides without overheating.
• KTM’s Enduro range includes street-legal and off-road models like the four-stroke EXC-F and XCF-W (250, 350, 450, and 500cc) and two-stroke EXC and XC-W (150, 250, and 300cc).

Cross Country

• Cross Country models are made for extended trips over tough terrain while maintaining performance and comfort.
• These motorcycles have robust suspensions to handle rough conditions without sacrificing ride quality.
• KTM’s Cross Country lineup includes models such as the 150 XC, 250 XC, 300 XC, 250 and 300 XC TPI, 250 XC-F, 350 XC-F, and 450 XC-F.
• KTM motorcycles are designed to meet the demands of riders who seek reliable performance in diverse environments, from challenging off-road trails to long-distance journeys.

KTM Operations Statistics

KTM operates under two main companies

• Pierer Mobility AG: This oversees KTM AG, which makes motorcycles and related businesses. Pierer Mobility also includes KTM Forschungs & Entwicklungs GmbH (Research & Development), KTM Informatics GmbH (Information Technology), and KTM Racing GmbH (Motorsports). Pierer Mobility AG has full ownership of Husqvarna Motorcycles GmbH and GASGAS Motorcycles GmbH and holds a 50.1% share in MV Agusta Motor S.p.A.
• KTM Fahrrad Gmb: This company focuses on bicycles and related businesses under the KTM brand. It was established separately in 1991 from the original KTM, specializing in manufacturing bicycles and accessories.
• Pierer Industrie AG owns 50.1% of Pierer Bajaj AG, which holds 78.16% of Pierer Mobility AG. Bajaj Auto Limited owns the remaining 49.9% of Pierer Bajaj AG.
• This complex ownership structure supports KTM’s global operations in motorcycles and bicycles, including investments in research, Development, and international distribution networks.

Global KTM Statistics

• KTM is projected to achieve a global revenue of approximately $1.52 billion in 2024.
• According to KTM Statistics, revenue is expected to grow at an annual rate of 3.67% from 2024 to 2029, reaching around $1.82 billion by 2029.
• Unit sales of KTM motorcycles are forecasted to reach 157,200 motorcycles by 2029.
• The average price of KTM motorcycles worldwide in 2024 is estimated to be about $11,390.

(Reference: statista.com)

• In September 2020, KTM motorcycles saw their highest monthly sales in the United Kingdom (UK) in the past three years.
• However, the lowest sales volume during this period occurred in February 2021, with only 131 motorcycles sold.
• As stated by KTM Statistics, Germany is expected to generate the highest revenue for KTM in 2024, with an anticipated total of $163.30 million.
• KTM motorcycles are becoming increasingly popular globally, particularly in countries such as India, Australia, and the United States, where sales are experiencing substantial growth.

KTM Motorcycles Africa

• KTM expects revenue from Africa to reach about $0.55 billion in 2024.
• This market segment is predicted to grow annually by 4.33% from 2024 to 2029, reaching approximately $0.68 billion by 2029.

Unit sales of KTM motorcycles in Africa are projected to reach 58,370 by 2029.

• The average price of KTM motorcycles in Africa in 2024 is estimated at around $11,490.
• The KTM motorcycle market in Africa is poised for significant growth, with expected revenue and market volume indicating a promising future.
• Despite challenges like tough terrain and limited infrastructure in many African regions, the demand for KTM motorcycles is rising among adventure enthusiasts and off-road riders.

KTM Motorcycles Europe

• KTM forecasts that revenue from the European market segment “None” will reach approximately $0.70 billion in 2024, as per KTM Statistics.
• This segment is projected to grow annually at a rate of 2.71% from 2024 to 2029, reaching about $0.80 billion by 2029.
• Unit sales of “None” motorcycles in Europe are expected to reach 68,720 by 2029.
• The average price of “None” motorcycles in 2024 is estimated to be around $11,430.
• As stated by KTM Statistics, demand for KTM motorcycles is rising notably in Europe, especially in countries like Austria and Germany, where the brand enjoys a strong historical presence and loyal customer base.

KTM Motorcycles Asia

(Reference: statista.com)

• In the fiscal year 2023, around 53,000 KTM motorcycles were sold in India, showing a slight increase compared to the previous year after recovering from the impact of the coronavirus pandemic.
• In 2020, KTM refreshed its product lineup by introducing two new bikes and updating existing models. The average selling price of KTM motorcycles was over USD 1,400.
• KTM is under the ownership of Bajaj Auto, which holds about 48% of the stake in KTM AG of Austria through its subsidiary.
• KTM expects to earn about $106.10 million in revenue from Asia in 2024.
• This market segment is projected to grow steadily at an annual rate of 1.82% from 2024 to 2029, reaching approximately $116.10 million by 2029.
• Unit sales of KTM motorcycles in Asia are anticipated to reach 9,970 motorcycles by 2029.
• The average price of KTM motorcycles in Asia in 2024 is estimated to be around $11,460.
• The demand for KTM motorcycles in Asia is rising steadily, particularly in countries such as India and Indonesia, where off-road biking is gaining popularity.

KTM Motorcycles America:

• KTM anticipates revenue from the Americas to reach about $66.68 million in 2024.
• This market segment is forecasted to grow at an annual rate of 10.19% from 2024 to 2029, reaching approximately $108.30 million by 2029.

Unit sales of KTM motorcycles in the Americas are expected to reach 9,700 motorcycles by 2029.

• The average price of KTM motorcycles in the Americas market segment in 2024 is projected to be around $10,990.
• As per KTM Statistics, Germany is expected to generate the highest revenue globally for KTM in 2024, totaling $163.30 million.
• The popularity of KTM motorcycles is increasing among off-road enthusiasts in the Americas.

KTM Motorcycle Central and Western Europe:

• KTM expects revenue from Central & Western Europe to reach about $0.46 billion in 2024.
• This market segment is projected to grow annually at a rate of 2.09% from 2024 to 2029, reaching approximately $0.51 billion by 2029.

KTM Statistics states that unit sales of KTM motorcycles in Central & Western Europe are forecasted to reach 44,540 motorcycles by 2029.

• Germany is expected to generate KTM’s highest revenue in Central and Western Europe in 2024, totaling $163.30 million.
• Demand for KTM motorcycles is rising quickly in Central and Western Europe, especially in countries like Germany and Austria. The brand’s reputation for high performance and rich history attracts a growing number of motorcycle enthusiasts.

Recent Developments in KTM

Competitor Comparison

KTM Dealership in India Statistics

• As of June 12, 2024, there are a total of 462 KTM dealerships spread throughout India. Among all Indian states and territories, Tamil Nadu has the largest number of KTM locations, with 56 dealerships.
• This accounts for approximately 12% of the total KTM dealerships in India, as per KTM Statistics.

(Source: scrapehero.com)

• Tamil Nadu has 56 KTM dealerships, which is about 12% of all KTM dealerships in India.
• In Tamil Nadu, there is approximately one dealership for every 1,390,018 people.
• In Maharashtra – There are 47 KTM dealerships, making up about 10% of all KTM dealerships in India.
• As per KTM Statistics in Maharashtra, there is approximately one dealership for every 2,620,085 people.
• There are 39 KTM dealerships in Karnataka, accounting for about 8% of all KTM dealerships in India.
• In Karnataka, there is approximately one dealership for every 1,732,385 people.

Cities that have a Maximum Number of KTM Dealerships in India

KTM Sales Statistics 2023

• In fiscal year 2023, PIERER Mobility Group achieved record consolidated sales of approximately $2.661 billion, marking a 9% increase from $2.437 billion the previous year, despite challenges in the bicycle industry.
• The preliminary operating result (EBIT) declined by about 32% to $160 million (from $235 million), resulting in an EBIT margin of 6.0%.
• In the motorcycle segment, the EBIT margin was around 9%, falling within the planned range of 8-10%. However, as KTM Statistics stated, reorganization in the bicycle segment adversely affected earnings.
• Operating results before depreciation and amortization (EBITDA) decreased by approximately 15% to $324 million, with an EBITDA margin of 12.2%.
• As per KTM Statistics high interest rates led to increased costs for dealer inventories in the motorcycle segment, necessitating extended payment terms and higher dealer discounts to strengthen the network.

(Reference: statista.com)

• In the above chart, we can observe the unit sales of KTM between 2014 to 2028.
• KTM Statistics stated that despite these challenges, PIERER Mobility AG supported dealers and suppliers with ample liquidity reserves, mitigating financial strains exacerbated by rising interest rates.
• This support resulted in a negative free cash flow of $-411 million for 2023 (compared to $-3 million in the previous year).
• Additionally, investments remained robust at $284 million, a 6% increase, with $195 million allocated to series development projects, including tools, up by 21% as per KTM Statistics.
• The workforce expanded by 96 employees in 2023, reaching a total of 6,184, including 220 apprentices at the Mattighofen training workshop.
• Research & Development employed approximately 1,300 individuals, constituting 21% of the total workforce as per KTM Statistics.
• Sales in the motorcycle segment totaled 381,555 units in 2023, including 280,206 KTM motorcycles, 67,462 HUSQVARNA motorcycles, 29,532 GASGAS motorcycles, 1,852 MV Agusta motorcycles, and 2,503 CFMoto motorcycles, reflecting a modest 2% increase from the previous year.

(Reference: statista.com)

• In the above chart, we can see the KTM revenue statistics and its forecast for 2014 to 2028.
• European sales were robust at around 140,000 motorcycles (up 15%), with two-thirds of motorcycles sold outside Europe (around 240,000 units), as stated by KTM Statistics.
• North America maintained sales above 100,000 motorcycles for the second consecutive year despite slight declines in South America (-26%) and Asia (-27%).
• Australia saw a marginal increase (+1%), with approximately 19,700 motorcycles sold as per KTM Statistics.
• In core markets, Europe reported strong demand with an 11% increase in motorcycle registrations (approximately 820,000 new registrations), while North America (USA & Canada) saw a 4% growth (485,000 motorcycles).
• KTM Statistics stated that in 2023, the combined market share of the KTM, Husqvarna, and GASGAS brands reached approximately 10.6% in Europe and 12.6% in North America.
• Despite a 3% decline in the Australian motorcycle market (67,000 new registrations), the three brands secured a 21% market share.
• KTM Statistics states that the Indian motorcycle market continued its robust growth trajectory with a 22% increase in sales. Bajaj Auto sold nearly 66,000 KTM and Husqvarna motorcycles in India, capturing a market share of 5.3% as per KTM Statistics.
• In the bicycle segment, sales surged by over 30%, driven by brands like HUSQVARNA, R RAYMON, GASGAS, and FELT. A total of 157,358 bicycles were sold in 2023 (up from 118,465), including 100,640 e-bicycles (up from 74,479).
• KTM Statistics states that the DACH region accounted for about 60% of bicycle sales, while North America represented 10% of total bicycle division sales as stated by KTM Statistics.

(Reference: Statista.com)

• In the above chart, we can see the average unit price of the KTM vehicle from 2014 to 2029.
• In January 2024, PIERER Mobility AG received an updated ESG risk assessment from Sustainalytics, indicating a low risk of material financial impact from ESG factors, securing the top position in the automotive sector assessed by Sustainalytics for ESG risk rating as per KTM Statistics.
• For the fiscal year 2024, PIERER Mobility AG is prioritizing strengthening its core business in powered-two-wheelers (motorcycles and e-bicycles) with brands like KTM, Husqvarna, GASGAS, and MV Agusta.

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KTM Sales Statistics 2024

• In January 2024, KTM’s overall sales, including exports and domestic sales, grew by 11.34% compared to the previous month.
• As per KTM Statistics domestic sales specifically increased by 23.82% month-on-month (MoM) and by 37.12% year-on-year (YoY) as per KTM Statistics.
• KTM Statistics states that the Duke 200 was the best-selling model for KTM in India during this period.
• Following are KTM MoM Sales Numbers in Jan 2024:

• In January 2024, KTM achieved significant sales growth in its domestic market, selling a total of 5,755 units.
• This reflects a 37.12% increase compared to January 2023, when 4,197 units were sold, according to KTM Statistics.
• Month-on-month (MoM) sales for January 2024 also rose sharply by 23.82% compared to December 2023.

KTM YoY Sales Number In Jan 2024

Conclusion

KTM has solidified its position as a significant player in the motorcycle industry, with a strong focus on performance and durability. The company’s diverse lineup caters to various riding enthusiasts, from motocross and enduro riders to those embarking on cross-country journeys. In recent years, KTM has expanded its global presence and sales.

For instance, in the 2023 fiscal year, they achieved record-breaking consolidated sales of approximately USD 2.66 billion, marking a 9% increase from the previous year’s USD 2.44 billion. Despite challenging economic conditions, their motorcycle segment maintained a commendable 9% EBIT margin, falling within the targeted range of 8-10%. We have shed enough light on “ KTM Statistics”.